Lomo Bicycle Series
Ding! Ding! Ding! After almost getting ran over by bicyclists multiple times a day, Joshua was forced to take note of Amsterdam's mass transit system, the bicycle. Amsterdam is a city famous for the bike as the popular mode of transportation and has almost as many registered bicycles (600,000) as it does people (750,000). Here is where Joshua Martens forged the Lomo Bicycle Series.
What is lomography?
In 1991, the Austrian founders of Lomography discovered the Lomo LC-A. As the company states, they were "charmed by the unique, colorful, and sometimes blurry" images that the camera produced. Lomography emphasizes casual, snapshot photography. Characteristics such as over-saturated colors, off-kilter exposure, blurring, "happy accidents," and alternative film processing are often considered part of the "Lomographic Technique."
Users are encouraged to take a lighthearted approach to their photography, and use these techniques to document everyday life, as the Lomo LC-A's small size, simple controls, and ability to shoot in low light encourages candid photography, photo reportage, and photo vérité. Similar to Eastman Kodak's concept of the "Kodak moment," the Lomography motto of "don't think, just shoot" presumes spontaneity, close-ups, and ubiquity, while deemphasizing formal technique (however to take a good 'from the hip' shot does take skill).
Typical lomography cameras are deliberately low-fidelity and inexpensively constructed. Some cameras make use of multiple lenses and rainbow-colored flashes, or exhibit extreme optical distortions and even light leaks.